Keyword Research With Intent
Keywords are the phrases people type into search engines. Effective SEO starts with understanding what your audience is searching for and why.
Focus on longer, more specific searches (often called long-tail keywords). They tend to be less competitive and more likely to convert.
Example intent mapping
- Informational: “what is SEO for small business”
- Commercial: “professional website design pricing”
- Transactional: “hire website developer near me”
On-Page Optimization
Each page should have a clear purpose. Use descriptive titles and meta descriptions, organize content with headings, and introduce the main topic early.
Write for humans first. Search engines have become very good at understanding context.
Example page title + meta description
Title: Small Business Website Development | Web Wizard Dev
Description: Fast, modern websites built to grow your business. Clear messaging, mobile-friendly design, and SEO-ready structure.
Website Speed and Mobile Experience
A slow website hurts both rankings and user trust. Your site should also work just as well on a phone as it does on a desktop.
Practical improvements
- Compress images and use modern formats when possible
- Reduce unnecessary scripts and heavy page builders
- Use modern hosting and caching
- Test your site on a real phone, not just a desktop browser
High-Quality Content
Content is the foundation of SEO. Strong content answers real questions, explains topics clearly, and provides value beyond surface-level information.
Quality matters far more than quantity.
Links and Authority
When other reputable websites link to your site, it signals credibility. Think of links as endorsements.
Avoid shortcuts here. Low-quality or spammy links can do more harm than good.
Local SEO for Service-Based Businesses
If you serve a specific location, local SEO is essential. Optimizing your Google Business profile, using location-based language naturally, and keeping your business info consistent across the web can dramatically improve local visibility.
Local SEO example
Add a section like: “Serving clients in Philadelphia and the surrounding area” and make sure your name, address, and phone number are consistent on your website and profiles.
