E-commerce Solutions That Convert Visitors Into Customers
Online store development for businesses that want a store that's quick to shop and simple to run. We build custom storefronts on Next.js, or customize Shopify when it fits better. We built Gas Lit Legacy's online store and have maintained it since it launched in July 2025.
E-commerce Challenges We Solve
Listing products is the easy part. Here are the problems that cost stores sales and owners time, and how we handle them.
Challenge: Low Conversion Rates
Our Solution: Shoppers leave when a store is slow, hard to search or long at checkout. We keep product pages clear, add filters that match how people shop, show shipping and returns up front, and keep checkout short.
Challenge: Slow Site Performance
Our Solution: We compress images, load below-the-fold content only when it's needed, serve pages from a global edge network and keep scripts lean. Then we check speed with Lighthouse on mobile before launch.
Challenge: Complex Inventory Management
Our Solution: Our stock tracking updates with each order, puts stock back when an order is cancelled and refuses orders it can't fill. On Gas Lit Legacy's store, every pack size from 3.5 g to 112 g draws from one stock count per product.
Challenge: Payment Processing Issues
Our Solution: Card payments run through PCI-compliant processors like Stripe, so card details never touch your server. When cards aren't an option, as for some regulated products, we build other ways to pay, like the Solana Pay crypto checkout on Gas Lit Legacy's store.
Challenge: Running the Store Takes Too Much Time
Our Solution: You shouldn't need a developer to change a price or run a sale. We build an admin for products, orders, customers and discount codes, with revenue reports by week, month, quarter or year.
Our E-commerce Development Services
Our ecommerce development covers everything from a small shop's first online store to a custom storefront with its own admin.
Custom Storefronts
An online store built around your products on Next.js, and quick to load on a phone.
- Mobile-first product pages
- Search and filters
- Shopping cart and checkout
- Customer accounts and order tracking
Shopify Development
When Shopify fits your store, we set it up and customize it instead of building from scratch.
- Theme customization
- App setup and integrations
- Migration from another platform
- Speed and SEO checks
Headless Commerce
A Next.js storefront with your catalog in a headless CMS, like the Contentful catalog Gas Lit Legacy's owner edits without a developer.
- Next.js front end
- Catalog in Contentful or a similar CMS
- Shopify as the back end, if you prefer
- Full control over design and checkout
Payment Integration
Secure checkout with the ways your customers want to pay.
- Stripe, PayPal or Square
- Apple Pay and Google Pay
- Crypto checkout with Solana Pay
- Protection against duplicate orders
Inventory & Fulfillment
Stock that stays accurate as orders come in.
- Stock counted by unit or by weight
- Stock restored on cancelled orders
- Orders blocked when stock runs out
- Tracking numbers customers can see
Marketing, SEO & Reporting
Tools to bring shoppers in and see what's working.
- Discount codes and promo links
- Customer reward points
- Product structured data and a sitemap
- Revenue and promotion reports
Why E-commerce Businesses Choose Us
A Store We Built and Still Run
We built and launched Gas Lit Legacy's online store in July 2025 and still maintain it. That work included a full brand redesign in 2026.
Designed to Sell
Conversion optimization starts with the basics: clear photos and prices, filters that match how shoppers search, a short checkout, and shipping and return details where buyers look for them.
Fast on Phones
We design every page for the phone first and check speed with Lighthouse on mobile before launch.
Secure Checkout
Card details stay with PCI-compliant processors. Prices are recalculated on the server, so an order total can't be changed in the browser.
Built to Grow
Adding products, payment methods or features later doesn't mean starting over.
Support After Launch
Bug fixes are free for at least one month after launch, longer for larger projects. After that, you can get help hourly as needed or on a monthly plan from $375 for 5 hours.
Our E-commerce Technology Stack
The tools we use to build secure, scalable software for your industry.
Frequently Asked Questions
Common questions about working with us.
Should I use Shopify or build a custom e-commerce solution?
Shopify suits many stores: it's quick to set up, reliable and has a large app ecosystem. Go custom when you need something Shopify doesn't do well, such as unusual pricing, payment methods it doesn't support, complex integrations or full control of your code and data. We'll recommend the option that fits your goals and budget.
How much does e-commerce website development cost?
A store built as a Business Website, with payments and integrations, is $5,000 - $12,000. A custom store with its own admin, inventory rules, customer accounts and reporting falls under Custom App Development, at $18,000 - $50,000. Each phase has a fixed price, and you pay in four 25% milestone payments. Hosting and platform fees, such as a Shopify plan, are billed to you directly.
How long does it take to launch an e-commerce store?
A Shopify store, or a custom storefront with a modest catalog, usually takes 4-8 weeks. A custom store with accounts, inventory rules, an admin and reporting is closer to a custom app, which usually takes 3-6 months. You review each milestone on a staging or live site as we go.
Can you migrate my existing store to a new platform?
Yes. We can migrate your products, customers, orders and content from platforms like Magento, BigCommerce, WooCommerce or a custom build to Shopify or a custom storefront. We plan the switch to keep downtime to a minimum and redirect old URLs to help preserve your search visibility.
What payment methods can you integrate?
Card payments run through Stripe, PayPal or Square, whose PCI-compliant systems handle the card data. Through them we can add Apple Pay, Google Pay, subscriptions, or buy now, pay later options like Klarna. We've also built checkout without cards: Gas Lit Legacy's store takes Solana Pay crypto payments, plus Cash App, Venmo, PayPal and Zelle, which the owner marks paid once the money arrives.
How do you optimize for mobile commerce?
We design every page for the phone first. That means easy tap targets, readable text, images sized for the screen, and a short checkout with wallet payments like Apple Pay. We check speed with Lighthouse on mobile before launch.
Who owns the store when it's finished?
You do. After the final payment, the store's code, designs and data belong to you. Your domain is registered in your name, and hosting, database and email are billed to you directly. If a project starts on our accounts, we move it to yours whenever you ask. We may show non-confidential parts in our portfolio.
What kind of support do you provide after launch?
For at least a month after launch, and longer on larger stores, bug fixes cost nothing. After that you can book us by the hour or choose a monthly plan from $375 for 5 hours. That time can go to updates, new features or preparing for a big sale like Black Friday. We also watch your store's uptime and errors in the hosting and database dashboards.
Web Wizard Dev is a Philadelphia-based software development studio serving clients nationwide.
