High-Traffic Regulated E-Commerce

Project Overview

Developed 'Gas Lit Legacy,' a high-traffic e-commerce solution tailored for the legal cannabis market. The platform supports complex transactions including standard card processing and cryptocurrency. It features a comprehensive admin suite for order management, promo code generation, and real-time shipping logistics.

Challenges

• Handling high-concurrency traffic spikes during flash product drops

• Integrating payment gateways for traditional card processing and cryptocurrency transactions

• Building a real-time inventory caching layer so product availability stays accurate

• Creating a robust promo code engine to support discounts and time-limited campaigns

• Designing a mobile-optimized checkout flow

Solutions

• Implemented TanStack Query for efficient server state management with optimistic updates and background cache revalidation

• Built custom automated email triggers for order confirmations, shipping updates

• Designed a real-time analytics dashboard that tracks sales volume, average order value, and conversion rates

• Developed a flexible promo code system within the admin suite supporting automatic expiration

• Optimized the storefront for Core Web Vitals with prefetched category pages

Results

• Zero downtime during concurrent high-traffic product drops

• Streamlined order fulfillment process through the custom admin dashboard

• Increased average order value through a smooth checkout flow

• Reduced cart abandonment rate with fast load times and a mobile-first checkout design

• Enabled the business to run targeted promotional campaigns that drove measurable revenue increases

Summary

A high-performance e-commerce build featuring dual payment processing, real-time inventory, and a custom admin suite — designed to handle traffic spikes without downtime.